When Times New Roman appears in a book, document, or advertisement, it connotes apathy. It says, ‘I submitted to the font of least resistance.’ Times New Roman is not a font choice so much as the absence of a font choice, like the blackness of deep space is not a color. To look at Times New Roman is to gaze into the void.
If you have a choice about using Times New Roman, please stop. Use something else.
This comes from someone who sells alternative fonts, but this fact doesn’t negate his point. Times New Roman is boring. He claims that making this (“absence of a font”) choice “connotes apathy.”
My defaults are Times New Roman at work and Georgia on my blog. I use Times New Roman out of habit, and Georgia because it came with my WordPress theme. As a person who hardly notices the difference between most fonts, it wouldn’t matter much to me to switch to something else.
But it may be difficult for some people to stop using Times New Roman or one of the other standard fonts, even when it seems like they have a “choice.” They may rely on tried-and-true fonts out of insecurity. In tough economic times, particularly in a society that emphasizes the power of employers and doesn’t prize individuality enough, can you blame applicants or employees who conform to a standard font? Who wants to take the risk of looking like they don’t fit in? Most employers are not impressed by an applicant’s or employee’s rebellious streak. The ubiquity of certain fonts, and the expectations many have about the “right” one, makes it hard to be anything but a conformist.
What font do you use most often? For the writers out there, do you use a different font at your day job than you use in your creative writing?
*While I don’t care much about fonts, I’m married to a person who does. My husband uses Georgia at work, claiming “it’s like Times New Roman with fries and a shake.” He also happens to admire Butterick’s “equity” font.
*I’m not a typographer. Please excuse my use of the word “font” when “typeface” might be the more appropriate word.